Accessorize

Accessorize was first born in 1984 with its debut store opening in the Piazza, an old fruit and vegetable market in Covent Garden, London. It acquired the spot next to Monsoon, which had a small area of accessories but was always selling out.

The idea of a standalone accessory concept was born.

It was a move inspired by Peter Simon’s trip to Les Halles, Paris. While he was wandering around the area, he discovered a small selection of stores selling fashion jewellery that customers could pick up, touch and try on while browsing – a relatively unseen concept in London in the early eighties.